It wouldn't have ditched the magnetic power cord for universal USB-C. It wouldn't have favored a bizarre touch bar that looked cool but offered very little in the way of usefulness compared with traditional F1-F12 keys. If that was wholly the case, however, then Apple never would have adopted a terrible keyboard in the name of shaving a few millimeters off the thickness of its machines. The article implies that the artistry and innovation inherent in Apple products has been stripped away in favor of cold business-school style economics and a focus on productivity and profit-a calculus that would favor product managment and plodding user stories over bold strikes of design. The Times recently featured an article adapted from the book that follows legendary Apple designer Jony Ive as he copes inside an Apple without Steve Jobs. It's an interesting dichotomy from the theme of a new book written by The New York Times' Tripp Mickle, вЂњAfter Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul.вЂќ

Those in charge of the iPhone continually enhance it through efforts that are closely shepherded by product managers and a process that is considered the best of its kind.Д«ut when it comes to MacBooks, it seems the company's choices were not chosen for utility or actual users but instead driven by blind hunches and nods to overall form factor. Apple is like 10 highly successful product companies gummed together, including what is perhaps the most profitable product of all time, the iPhone.

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